The 4 C’s of Buying Diamonds

People buy diamond jewelry to mark important life milestones. Diamond purchases are often milestones in themselves. Ocampo’s Fine Jewellery is here to help you make the experience and the purchase one to remember for all the right reasons.

Remember when '50s bombshell Marilyn Monroe stole the spotlight on a cabaret stage in a pink satin gown, accoutred with diamonds, crooning "Diamonds Are A Girl's Best Friend" in the 1953 Hollywood classic "Gentlemen Prefer Blondes"? This iconic scene stirred our long-held fascination with diamonds and what they represent.

Regardless of where you are on the social spectrum, diamonds perfectly capture what your heart truly desires—whether to ignite your affection for your special someone further or celebrate small victories.

In finding the perfect diamond ring or jewelry piece, it's crucial to consider the four C's of diamond quality that draws the intricate differences of every stone from each other: color, clarity, cut, and carat weight.


A diamond's color, graded on a scale from D (colorless) to Z (light yellow), is a vital marker that every purchaser needs to know. In this color range, diamonds with less color—those on D—are rarer and more highly sought-after. However, diamonds with recherché and unusual colors, such as red, blue, pink, or green, are exempted from this rule.


Diamond clarity refers to the absence of inclusions that are surface irregularities or nature's birthmarks. Diamonds formed without blemishes are rare and deemed "flawless" on most grading scales. Clarity is graded on a scale from IF (internally flawless) to I3 (including grade 3). 


The cut of a diamond determines how well it interacts with light. It doesn't refer to its shape and form. A diamond's proportions, symmetry, and polish assess its quality and affect its sparkle and luster, accentuating its maximum opulence.


They say the heavier the diamond, the more valuable it is, and we couldn't agree more. Diamond carat weight determines a diamond's physical size. Diamonds with greater carat weight are more valuable than those with lower carat weight. If the stone poses as the pièce de résistance of your look, you might want to give this "C" more importance. 

True and all, diamonds are forever and never cease to make every moment extra special. And if you want to ensure that your purchase is a smart investment, always hone in on these critical markers. 

On the hunt for exquisite jewelry—from premium diamond pieces to classic bijou adornments? Ocampo's Fine Jewellery has a vast selection to suit any taste. For more information about our items and services, visit

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